Swoosh
App Design and IoT
Background

Swoosh mobile app serves as a comprehensive solution, allowing users to control an Internet of Things system, manage specific aspects of their environment, and achieve collective goals for the community, ecosystem, or enterprise associated with that space.

Problem Statement

How might we help people to save water and electricity while also reducing microplastic pollution by monitoring laundry load, water temperature, quantity of detergent, and soil levels to control washing machines?

Lifespan of your Clothes
Shirts
Approximately 4 years
Socks
Approximately 2.6 years
Dresses
Approximately 6+ years
Empathy Map

Stephanie is a mother of three, trying to find ways to save money and time while also learning the best way to do loads of laundry every week.

Pains

Fears, frustrations, obstacles ...

  • Washing clothes are a lot of work
  • Don't know how much detergent to use to wash different quantities of laundry
  • Too much money spent on electricity, water, and detergent
  • Quality of clothes deteriorating with each wash
Gains

Wants, needs, measures of success achievements...

  • Save money
  • Learn to keep clothes around for a longer time
  • Be eco-friendly
  • Have guidance in doing laundry right every time
Think & Feel

Emotion, Values, Worries, Priorities

  • Feels tired thinking about having to do laundry
  • Worries apart from spending money on doing laundry, she will have to spend more money replacing clothes
  • Wants to wear clothes that are clean, smell nice, and feel nice on the skin
Say & Do

Statements, Reviews, Appearance Behavior

  • Always separates whites from colors
  • Uses fabric softeners, detergents, bleach, etc. to do laundry
  • “We are always doing laundry”
  • A lot of time separating, loading, washing, unloading, loading into dryer, unloading, folding, and storing folded clothes where they belong
See

Environment Community Market Options

  • Watches a lot of videos and shows with her family about helping to prevent pollution
  • Notices the amount of laundry she does weekly
  • Witnesses the bills coming in every few weeks
Hear

Friends, Forums, Media.

  • Save money
  • Learn to keep clothes around for a longer time
  • Be eco-friendly
  • Have guidance in doing laundry right every time
Journey Mapping
Icons
Fonts
Color Palette
Logo Design
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