NY State Senate Democratic Conference
I rebuilt the
New York State Senate Democratic Conference's
current brand identity. I came up with several concepts that drew the logo
closer to recognizing and portraying the brand. Following the study and design of a style guide
for a future logo, then agreeing on a logo and performing color research, I evolved a strong,
energetic, and trustworthy color palette to bring the brand together. The logo appears on a variety of
channels, including digital and print.