Graphic Design
Herb Verb
Herb Verb is a campaign sponsored to help bring awareness to health and fitness. The initiative is to help people remember how to take care of their bodies and environment while making it fun and interactive. From growing herbs, vegetables, and fruits in the backyard, to using those organic foods to create a meal is self-rewarding and promotes better care towards one's health.
Humbi Ambi
Humbi Ambi is a non-profit organization that focuses on providing education to children in India who are unable to attend school due to working conditions. The logo designed for the organization takes references from a pattern called, 'Ambi,' or 'Paisley'. The warm color palette and logo design was inspired by a playful, comforting perspective of the culture and bond between a cluster of people. Works included are merchandise, stationery, web and app design, and audience engagement pieces.
Cloisters Museum
Cloisters Museum project is a re-design of the existing Cloisters Museum in New York City. The museum focuses on European, Medieval art. The logo system expressed the museum through its architectural structure and grid. The logo is simplistic and elegant, taking the letter 'C' and turning it into a pattern that resembles the forms within the cloisters. Works included are merchandise, printed applications, web and app design, and audience engagement pieces.
NY State Senate Democratic Conference
I rebuilt the New York State Senate Democratic Conference's current brand identity. I came up with several concepts that drew the logo closer to recognizing and portraying the brand. Following the study and design of a style guide for a future logo, then agreeing on a logo and performing color research, I evolved a strong, energetic, and trustworthy color palette to bring the brand together. The logo appears on a variety of channels, including digital and print.
NY State Senate Social Media Graphics
I created social media graphics for the New York State Senate Democratic Conference, the Senate Majority Leader, and other constituencies in New York's many legislatures. I created visuals for newly passed laws, social news in various districts, and holidays.
New York State Senate Mailers
I created mailer material for a number of Senators around the state of New York in order to tell the general public about the work they were doing in their areas. A basic yet instructive printed message that can be simply distributed to others.
Simple Brand
Simple is a clean, vibrant brand that is created to help consumers find the necessary products in a stylish, organized, format. By color-coding, it is quicker to locate the appropriate product and make the consumer’s experience faster and better. "Simple" also focuses on the environment that it is in. By creating a standard dimension, it gives a pleasing brand to interact with within stores.
SoundPods Brand
SoundPods is lightweight, has great sound, and is true wireless. This family of sound pods was designed for a captivating experience. The packaging focused primarily on the product and the many features it had to offer. The challenge was to create a clean and simple design with colors, black & white. The package also needed a large image of the product on the front of the package and a lifestyle inside the flap.
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